Conceptbefore canvas.

I start every project with a question: what does this actually need to communicate, and to whom?

My work spans brand identity, packaging, digital product design, editorial systems, instructional design, and organizational strategy. At the AWS AI Cloud Innovation Center at ASU, I translate complex technical architecture into accessible visual narratives for public-sector audiences.

Most recently I've been building AI-native tools — designing systems that don't just look intelligent but actually think. The Belief Debate Engine uses multi-agent architecture and structured belief graphs to research both sides of any question with calibrated uncertainty.

Outside of client work, I build from curiosity: Buff Curl began as a personal product gap, (un)structure began as a philosophical framework, and Stapled began as a question about why finding zines is so hard when finding books is so easy.

I mentor at the Principled Innovation Academy hackathon at ASU — the teams I worked with went on to win. I write about design, systems, and strategy on LinkedIn and Substack. Currently open to full-time roles in brand, visual, strategic, and AI-fluent design.